Events

• Which mobile devices trigger the action? These can be any opted-in mobile devices contained in the platform’s database, from smartphones to machine-to-machine devices.
• What action occurs? This might be a message or delivery of photos or other content.
• What is the action frequency? An action can happen once or every time a device enters or exits a geo-fence, is travelling a certain speed, or is in proximity to another device.
• Which mobile devices are action recipients? These can be any opted-in mobile devices contained in the platform’s database.
• What locations, defined by landmarks, are targeted to receive the action? Using geo-fences, the user can draw polygons, circles, and points on a map that define where actions occur.
• What is the schedule and duration for the Event? An action, such as a marketing campaign, can happen for a fifteen-minute period on one day or last an entire month.