The ZOS Mobile Marketing Console (zMMC)

Marketing has always been about the four P’s−product, price, placement, and promotion. It’s time to add another crucial variable−location.

Location management promises to revolutionize mobile marketing by enabling precise geo-targeted advertising and promotions. It unlocks new potential sources of revenue, enhancing return on marketing investment while reducing the risk of alienating consumers by selling to the wrong crowd.

Location lifts ad relevancy to an entirely new level. It ensures the right message is delivered to the right people in the right place.

Mobile marketing opens up an entirely new channel to reach consumers. Do it Intelligently.

The ZOS Mobile Marketing Console (zMMC) was designed to reach consumers using ZOS’ Intelligent Location Determination and Automated Location Interactivity. The zMMC allows the marketer to create customized, automated marketing campaigns targeted to opted-in mobile device users based on location and customer attributes.

Key Features

Every Device, Every Time

Reach your target audience regardless of which device consumers carry in their pocket. The console is compatible with nearly all popular smartphone operating systems, feature phones, and tablets−in line with ZOS’ commitment to making mobile location management simple and universal. The ZOS location platform ensures that the marketing campaign is delivered accurately and reliably indoors and out using ZOS’ Hybrid Location Determination.

Attribute Filters

Selecting your target audience from potentially thousands of opted-in mobile device users in an area is easy. The zMMC’s attribute filters allow the marketer to select just the user demographics relevant to a campaign, whether its males aged 21-49 for a sports bar advert or teenagers in a local park to promote an upcoming Bieber concert.

Rich Content

Mobile platforms allow their owners to view a variety of rich media−HTML-formatted messages, photos, even videos. Use all of them to add impact to your mobile campaign. The zMMC supports HTML-formatted E-mails, photos, document attachments and hyperlinked content. ZOS’ platform-integrated geo-messages even allow you to send driving directions to make sure your customers know how to get there.

Automated Mobile Marketing

Mobile users are on the move−in a car, a bus, a bicycle or on foot. The opportunity for the marketer to entice a consumer is fleeting. The zMMC harnesses the automation capabilities of the ZOS Location Management Platform to reach the right consumers at the location-relevant moment−instantly and easily.

Using an intuitive web-based interface, the marketer can create geofences on the zMMC’s map display that become the virtual boundaries for the location-based marketing campaign. Geofences can be hand drawn to match the footprint of a busy outdoor mall, or as radius-defined circles that cover a uniform distance from a point of interest. The marketer can create a virtually unlimited number of geofences, necessary for large national or international campaigns.

Location-based triggers set the campaign into motion. The zMMC allows the marketer to trigger campaigns based on the position of mobile consumers inside, outside, entering or exiting a geofence; their speed, or proximity to other consumers. The possibilities for automated mobile marketing are endless.

Social Networking?

Check. Once mobile consumers receive the promotion, they can share it with their friends and followers on Facebook and Twitter. The zMMC allows check-ins and messaging for both popular social networking services via ZOS’ mobile application, zhiing.

zMMC Benefits

Reach your target audience regardless of which device consumers carry in their pocket. zMMC works with nearly all smartphones, feature phones and tablets.

  • Select the right mobile consumers from thousands using attribute filters.
  • Make the most of the mobile marketing channel with a variety of rich media and messaging formats like E-mail, SMS, platform-integrated geo-messages using zhiing.
  • Add campaign glitz by adding HTML formatting, photos, or document attachments.
  • Send your advertisement at the location-relevant moment using geofences and location-based triggers.
  • Make sure your customers get there by including routing information or turn-by-turn driving instructions.
  • Tell them to check in with their friends and followers on Facebook and Twitter.